RESEARCH PAPERS

distribution channel design in FMCG Industry




Implications of postponement for the supply chain
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like change to more reliable transportation and a new product design to stabilize  Across most industry sectors, there is a distinct trend towards increasingly employing postponement.  customer facing producing activities are applied in the distribution channel, in order to be close 

Economical assessment of the impact of RFID technology and EPC system on the fast-moving consumer goods supply chain
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 The logistics channel analysed ends at the shop floor of the retailer, such as a supermarket or a department  Participant, Distribution centre, Retail store.  assess the economical impact of RFID and EPC implementation for three representative players of the FMCG industry, as well 

Social Changes and the Growth of Indian Rural Market: An Invitation To FMCG Sector
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 Our strategy hinges on effective communication and distribution plans, he  ITC is experimenting with its e-choupal as a procurement and marketing channel to expand its  instead is to focus on their core competency such as technological expertise to design specific products for 

Channel design for effective bi-directional relations in FMCG sector
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(Mom and Pop stores) facelift, Business Standard-Monday, Feb 19  Research on Distribution Channel design decisions: A number of studies have been conducted on channel design 

The impact of RFID and EPC network on the bullwhip effect in the Italian FMCG supply chain
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 the FMCG supply chain can be ascribed to high inventory levels in the distribution channel.  corresponding savings has been grounded on representative data related to the FMCG supply chain  Jung, B. Jeong, FF Chen (Eds.), Trends in Supply Chain Design and Management 

Strategic innovation at the Base of the Economic Pyramid
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 their watches, Swatch emphasized the design and coolness of theirs; and whereas British  Global FMCG company Unilever believes that poor countries could well hold the key to the  others in the distribution channel such as Sari-Sari storeowners, students and housewives who 

Social changes and the growth of Indian rural market: An invitation to FMCG sector
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 Our strategy hinges on effective communication and distribution plans, he  ITC is experimenting with its e-choupal as a procurement and marketing channel to expand its  instead is to focus on their core competency such as technological expertise to design specific products for 

Serving the world's poor: innovation at the base of the economic pyramid
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 Design/methodology/approach – This article derives from research on serving customers at the bottom  who in turn trained sub-dealers and others in the distribution channel, such as  Radhika, N. (2004), Changing trends in retailing and FMCG industry in India, ICFAI Centre for 

Packaging development: A conceptual framework for identifying new product opportunities
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 and different functions to perform (although these will differ between products), and its design can affect  is already some indication of the importance of forming collaborative relationships with channel partners as a  (2002) illustrate how man- ufacturing, distribution and retailers 

Sales
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M Entry, SP Design - inline-sales.com  Channel | Channel Partners | Distribution  Distribution Channels | Indirect Channels  We also employ the very latest design and print technologies; and advanced database marketing techniques to help you establish, build and maintain powerful relationships with your customers 

The Chinese Consumer Puzzle-Placing Branded FMCG in the Chinese Market
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 There- fore, Chinese stores must be regarded as an important distribution channel in addition to  Starting with the issues of quality and price, design and image should be treated as only  The expansion of the interna- tional branded FMCG industry in China is restricted by the 

The changing structure of distribution channels in Pakistan
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 Pakistan. Design/methodology/approach – The paper draws on primary and secondary data.  structures. This poses a threat to some channel members and creates relationships that alter the distribution of power in the channel. In 

In Search of Factors Affecting Variation of Power Perception in Distribution Channel: An Exploratory Study
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K Mandal, K Roy  independent factors we can go with 'Completely Randomized Design' but in that case error would be higher than the present situation. 5. SamplingSurvey Details We have selected distribution channel of water purifier, cement, pharmaceutical industry and FMCG (fast moving 

A Study on Effect of Industry TypePerception of Power in Distribution Channel Using Randomized Block Design
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 factors we can go with 'Completely Randomized Design' but in that case error would be higher than the present situation. V. SAMPLINGSURVEY DETAILS We have selected distribution channel of water purifier, cement, pharmaceutical industry and FMCG (fast moving 


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