ONLINE SOCIAL NETWORK








Building consumer demand by using viral marketing tactics within an online social network
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Abstract Online social networkin general and Facehook, as the biggest network, in particular, became a very attractive platform for many companies in the last couple of years. Mo. st companies are using today traditional push strategies in order to distribute their

Personal Map: Automatically Modeling the User's Online Social Network.
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Abstract: The Personal Map provides an automated visual overview of the user's online social network, which can be used in lieu of user-generated contact lists. We explored people's mental models of their social networks by having them draw whom they cared

Trust, reciprocity and the strength of social ties: An online social network based field experiment
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An Online Social Network based Field Experiment Moreover, given the popularity of Facebook and the fact that it is an onlinesocial network, we are able to establish a robust assessment of the strength of these pre-

Estimating the dynamic effects of online word-of-mouth on member growth of a social network site
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ABSTRACT The authors study the effects of word-of-mouth (WOM) marketing on member growth at an Internet social networking site. Because such sites track the electronic invitations sent out by existing members, outbound WOM may be precisely tallied daily

Using social network analysis techniques to examine online interactions
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Abstract: Because of the increasing dependence on electronic means for communication, people's experiences become more virtual and less tangible. But these digital experiences are usually recorded, and they could be traced and analyzed. The persistent data

Multilateral privacy requirements analysis in online social network services
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The next digital divide: Online social network privacy
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Executive Summary This report provides the largest survey to-date on the usage, attitudes and perceptions of risk over 2000 young Canadians engaged in online socializing. In addition, the report provides findings, based on sixteen in-depth interviews with leading

Do your online friends make you pay A randomized field experiment in an online musicsocial network
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Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of the modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and

Introduction to the National Open Innovation System (NOIS) Paradigm: Supporting individual creativity in an online social network with content recommendation
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Abstract:. On the basis of beliefs on open innovation, online social networks and Web 2.0, we propose a new type of approach based on people-to-people interaction to support national innovation activities. With the aim of generating new ideas, our National Open

Engaging computer science students through gamification in an online social networkbased collaborative learning environment
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Abstract:Gamification is the use of game mechanics such as rewarding points and target audience and encourage desired behaviors. Gamification has gained a great surge of interest in recent years as an effective approach

Breaking down learner isolation: How social network analysis informs design and facilitation for online learning
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Abstract In many online contexts learners report feeling disconnected, and experience an isolation or social exclusion that impacts on their levels of participation, satisfaction and learning. This study examines the ties developed between members of an internationally-

An online social network-based recommendation system
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Abstract We present a social network-based recommendation system that uses data from user profiles and user-to-user connections. We adapted our implementation to use data from the BoardGameGeek (BGG) website. The end result system will be usable by members of

Real-world separation effects in an online social network
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Abstract We investigate acquaintanceship in StudiVZ, an online social network site especially popular with students in German-speaking countries. We aggregate individual acquaintanceships at the institutional level, focusing on the rates of acquaintanceship

Social ties and user generated content: Evidence from an online social network
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Abstract We use variation in wind speeds at surfing locations in Switzerland as exogenous shifters of userspropensity to post content about their surfing activity onto an online social network. We exploit this variation to test whether users social ties on the net work have a

Seniors and online social network use
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Abstract Online social networking has the potential to enrich the lives of the elderly by providing them with an easy way to stay in touch with friends and family. Seniors are the fastest growing demographic in online social networks. Marketers and advertisers are

Data mining based social network analysis from online behavior
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Networks evolve because of local processes Addition of new nodes, new links or rewiring of old links Preferential attachment is used for link changes The relative frequency of these factors determine whether the network topology has a power-law tail or is exponential

The effect of the online social network structure characteristics on network involvement and consumer purchasing intention: focus on Korean social promotion
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ABSTRACT The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social

Face off online: Pedagogy and engagement in social network sites
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The rapid uptake of social networking sites offers considerable opportunity for pedagogical practise in terms of engagement with students and distribution of learning environments, At the same time, it poses significant challenges in terms of equity and the ethics of social

Social network analysis as a method for analyzing interaction in collaborative onlinelearning environments
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ABSTRACT Social network analysis software such as NodeXL has been used to describe participation and interaction in numerous social networks, but it has not yet been widely used to examine dynamics in online classes, where participation is frequently required

The Anti-Social Network: Countering the Use of Online Social Networking Technologies by Foreign Terrorist Organizations
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Evan Kohlmann is a founder and Senior Partner at Flashpoint Global Partners, a New York- based security consulting firm. During the course of his research, Mr. Kohlmann has amassed one of the largest and most extensive open source databases in the world of

Weighting the edges in interactive online social network graphs
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AbstractInteractive online social networks based on the actual interactions amongst users, are much closer to real world than the networks formed by friendship of users. In this work, we model the interactive network as unidirectional weighted graphs in light of the

Peer Production of Online Learning Resources: A Social Network Analysis.
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Abstract. This paper describes methods for collecting user activity data in a peer production educational system, the Instructional Architect (IA), and then takes a social network perspective in analyzing these data. In particular, rather than focusing on content

Social network analysis in an online blogosphere
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Abstract: Social network is a social structure that exists among the similar interest of individuals, organizations or even on relations like friendship. Social network analysis is the measure of relationship between people, organizations and processing entities. In today's

The use of social network analysis software to analyze communication patterns and interaction in online collaborative environments
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Abstract Social network analysis software such as NodeXL has been used to describe participation and interaction in numerous social networks but has not yet been widely used to examine dynamics in online classes, where participation is frequently required rather

Context based Expert Finding in Online Communities using Social Network Analysis
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Abstract Nowadays, online communities are one of the most popular collaborative environments in the Internet where people are free to express their opinions. These communities provide facilities for knowledge sharing in which, people can share their

A survey on using data mining techniques for online social network analysis
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Abstract In this paper we take into consideration the concepts of using algorithmic and data mining perspective of Online Social Networks (OSNs), with special emphasis on latest hot topics of research area. There are several factors which has made the study of OSNs gain

The Twitter Rumor Network: Subject and Sentiment Cascades in a Massive Online Social Network
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As social creatures, human beings base their decisions not only on their personal goals and motives, but also largely take into account the decisions of those around them. The tendency of individuals to base their decisions on the decisions of others in a group leads to a

Online Social Network Sites for K-12 Students: Socialization or Loneliness
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Abstract Social Network Sites (SNSs) are online environments used by many of internet users from different ages for years. These environments, which support inter-individual communication with multimedia sharing and multiuser online games, are updated and

Privacy access control mechanism for online social network
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Abstract: Online social networks (OSNs) have experienced tremendous growth in recent years and become a de facto portal for hundreds of millions of Internet users. These OSNs offer attractive means for digital social interactions and information sharing, but also raise

Understanding online social network usage from a network perspective
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Page 1. Understanding OnlineSocialNetwork Usage from a Network Perspective Which features of OSNS are popular

The offline landscape of an online social network: distance and size shaping community spread and activity
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Abstract Online social networks (OSN) are major platforms of ICT-enabled communication, supporting place-independent social life. Recent findings suggest that geographical location of users and their friends turns to be a determining factor for network topography.

A theoretic extension and empirical investigation of conducting business online social network: The continuance intention phenomenon
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Abstract: Online Social Network (OSN) is a web 2.0 enabled technology that permits OSN participants to interact with both old and new friends initially. This model of OSN ventured into conducting business activities on platforms, which resulted in many springing up but

We were on the outside looking in. MyKnet. org: A First Nations online social network in Northern Ontario
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Abstract In this article we provide a preliminary account of MyKnet. org, a system of personal homepages for remote First Nations users in Northwestern Ontario, Canada. This free of charge, free of advertisements, locally-supported online social network serves over 40 Humans are social creatures. Frequently they socialize with likeminded individuals or individuals with whom they are connected in some way such as family ties. Their socializing takes the form of casual interactions at the bar, in the store, on the street, or more formally

Privacy-Enhancing Access Control Mechanism in Distributed Online Social Network
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Abstract Dramatic growth in the number of subscribers in Online Social Networks (OSNs), such as Facebook, MySpace, Orkut, etc. shows their increasing popularity among people from different ages and sectors. However, currently, the users need to put complete trust

Social net-working: Exploring the political economy of the online social network industry
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ABSTRACT This study explores the nascent political economy of the online social network industry. Exemplars of online social networking, Facebook and Twitter have been often understood as revolutionary new media tools. My findings show that these social networks

Individual (ir) rationality An empirical analysis of behavior in an emerging social online-network
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Abstract The last decade has seen important advances in the theoretical literature on the economics of social networks. More recently, experimental economists have started to examine the quality of predictions derived from the theory in highly controlled

Class Management with Social Network as Platform for Collaborative Online Tools
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Abstract With the burst of social media over Web 2.0 technology, social networking is seen as a potential enabler to support learning activities among international students, with its capability of engendering trust and bridging across culture. Social networking is known.

Socialnews: Enhancing online news recommendations by leveraging social networkinformation
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ABSTRACT SocialNews seeks to enhance the news results returned by online news services such as Google News or Bing News by leveraging social networking information to provide more relevant results to the user. For example, Facebook profiles contain a wealth

Network effects on interest rates in online social lending
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Abstract: Peer-to-peer lending platforms such as Prosper Marketplace facilitate lending by matching potential borrowers with potential lenders using an auction mechanism. Borrowers can post loan requests and lenders can bid on a request specifying a minimum interest

On inferring leadership in online development community using topological structure of itssocial network
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[Abstract] To facilitate an online community and lead it to success, community administrators, managers, and facilitators must have adequate knowledge of the current state of the community. For online development and socialization communities, in particular,

Social network externalities and price dispersion in online markets
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Abstract Ample empirical studies in the e-commerce literature have documented that the price dispersion in online markets is 1) as large as that in offline markets, 2) persistent

An assessment of knowledge construction in an online discussion forum: The relationship between content analysis and social network analysis
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This chapter offers theory and literature to frame the present study. The first three sections discuss historical perspectives and significance of critical thinking in higher education and its connection to distance learning. These sections include the definition of critical thinking

A SEIR Model Epidemic of Virus on the Online Social Network
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ABSTRACT: Vigorous development of computer technology has made computers play an integral role in people's lives, but at the same time propagation of the virus on a computer network also cost a great loss to the people. So the research on the mechanism of

Online social network mining: current trends and research issues
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Abstract Online Social Network (OSN) mining has been a vast active area of research in the current years mainly due to the immense increase in the usage and popularity of such social networks. However, the huge amount of resources available in Online Social Networks (

A Study of User Behaviors in an Online Social Network about the Games of the Kaixin-Net
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Abstract There are many empirical studies on Online Social Networks (OSNs). While some studies on the growth of the system, few research on the decline in user population. In this paper, we focus on an Online Social Network (OSN), namely kaixin-net(www. kaixin001.

Online Social Network Internetworking Analysis
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ABSTRACT Online social networks (OSNs) contain data about users, their relations, interests and daily activities and the great value of this data results in ever growing popularity of OSNs. There are two types of OSNs data, semantic and topological. Both can

Message spreading model over online social network with multiple channels and multiple groups
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Abstract:Understanding the characteristics of message spreading over online social network is important for estimating the influence of message initiated from arbitrary users. Past researches present some models, such as independent cascade model and linear

An explosive diffusion on an online social network
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We explain a possible mechanism of an information diffusion on a network which spreads extraordinarily far from a seed node. On the basis of the model of the tweet diffusion on Twitter which one of the authors has constructed in the previous work, we will show that

Motivations for Use of Online Social Network Sites
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ABSTRACT As technology progresses towards a paperless society, libraries are struggling to find ways to expand beyond the confines of a physical location. Several libraries have begun to use Web 2.0 technologies. One Web

E-Mail Prioritization using Online Social Network Profile Distance.
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Online Social Networks (OSNs) provide new ways for people to communicate with one another and to share content. OSNs have become quite popular among the general population. Their rapid growth has raised concerns about privacy and security on the one

Online Social Network Capabilities for a Platform-Independent Cloud Storage System for Multi-Usage
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Abstract Online Social Networks (OSNs) have gained great interest from people all around the world and OSN interactions became a trend in people's everyday life. Many applications have adopted to this trend and integrated OSN capabilities to the core of their solutions,

Recommendation system for online social network
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ABSTRACT Although there has been much work done in the industry and academia on developing the theory and application of social networks as well as recommender systems, the relation between these research areas is still unclear. An innovative idea, which

Implications of online social network sites on the personal and professional learning of educational leaders
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DISSERTATION IMPLICATIONS OF ONLINESOCIALNETWORK SITES ON THE PERSONAL AND PROFESSIONAL LEARNING OF EDUCATIONAL LEADERS Submitted byii ABSTRACT IMPLICATIONS OF ONLINESOCIALNETWORK SITES ON THE PERSONAL AND

Efficient Network-aware Search in Online Social Bookmarking Applications
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Abstract We consider in this paper top-k query answering in social tagging (or bookmarking) applications. This problem requires a significant departure from existing, socially agnostic techniques. In a network-aware context, one can (and should) exploit the social links,

Social network sites for elderly people-A critical analysis of established German speaking on line platforms
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Abstrac Due to the increasing Internet usage of elderly people, Social Network Sites (SNSs) for this audience group gain in importance. The present study analyzed 19 German speaking online platforms for the elderly with regard to 26 specified success

New Access Control Methodology for Online Social Network
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Abstract:A social networking sites are a platform to build social networks or social relations within people who share interests, activities, backgrounds or real-life connections with each other. A social network service mostly consists of a representation of each user like a

Privacy Challenges in Online Social Network
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Abstract The privacy of Online Social Network has been confronted with unprecedented challenges on the era of Big Data. To address this problem, researches have proposed various defenses emphasized on different types of OSNs. In this survey, we give the

Improving Online Social Network collection and processing mechanisms
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Page 1. D. Tsagkarakis, A. Vavakos, V. Stavrou, M. Kandias Improving OnlineSocialNetwork collection and processing mechanisms Athens University of Economics and Business Problems Improving OnlineSocialNetwork collection and processing mechanisms Introduction

Weighted CSR Rumor Spreading Model in Online Social Network
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Abstract In this paper, we propose a variant epidemic model for rumor spreading in Online social networks. In the acceptant probability model, weighted social reinforcements are considered. Analytically, a mean field theory is worked out by considering the influence of

Along with a Marketing Communications Plan for WatPutthabucha Market to Promote Agricultural Tourism through Main Media and Online Social Network
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Abstract:This study was aimed to examine the current environment and the demands and to make a marketing communications plan for WatPuttabucha Market to promote agricultural tourism through main media and online social network media. Moreover, it was aimed to

Online Social Networking Services: Growth, Analysis, Measurements and InformationNetwork Systems
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ABSTRACT: There have been a number of online social networking services. The area of social networks is a highly cross-disciplinary one, we aim to foster and develop sustainable collaborations between Computer Science and Informatics, Sociology, Cognitive Science

Applications of online social network data to demography and security
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Too many, online social networks (OSN) are simply a community platform; a place to share news, follow celebrity gossip, and keep up with developments within business and technology. However, this is only one side of the OSN business model; the real value of

Calculating Trust value in Information Propagation for Online Social Network Sites
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Abstract:Trust concerns have increased dramatically by the augmentation of online social network sites (OSNSs) popularity. The worth of OSNSs is to form relationships and propagate social information from users' interactions which is beneficial for not only the

An Approach Of Collabrative Access Control To Online Social Network
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Abstract:Online social networks (OSNs) have experienced tremendous growth in recent years and become a de facto portal for hundreds of millions of Internet users. These OSNs offer attractive means for digital social interactions and information sharing, but also raise

A Model Synthesis of on e-Distance Mentoring System Using Online Social NetworkService
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Abstract The objective of this research was to synthesize a models of e-Distance Mentoring System using online social network service by focus group discussion from 10 experts, and to evaluate the appropriateness of the synthesized model by 5 experts using

Leveraging online social network data and external data sources to predict personality
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Page 1. Leveraging onlinesocialnetwork data and external data sources to predict personality Daniel Chapsky Page 2. OverviewPersonality can be expressed through actions online, especially on onlinesocial networks (OSNs) like Facebook.

Generating synthetic online social network graph data and topologies
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To initiate the population of the network with data, we use the set of seed nodes mentioned previously. The rest of the nodes will be assigned data by a propagation from the seed nodes. The immediate neighbors of a seed will have a higher probability of being

Data Mining Techniques for Online Social Network Analysis
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Abstract-In this paper we take into consideration the concepts of using algorithmic and data mining perspective of Online Social Networks (OSNs), with special emphasis on latest hot topics of research area. There are several factors which has made the study of OSNs gain

The Online Yard Sale: Leveraging Fundraising Initiatives through Online Social Network
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The Online Yard Sale The community that I live in has many non-profit organizations and churches that are always engaging in various types of fundraising activities. This proposal outlines a creative method of leveraging demands for capital through a sustainable online

Threat Analysis in Online Social Network Systems
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PurposeTake online social network systems as examples toTake online social network systems as examples to demonstrate how to conduct a threat analysis in a complex system pyInvestigateanalyze various securityprivacy issues in the most popular online

XSS Worm Propagation and Detection in Online Social Network
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Abstract: Cross-site scripting (XSS) vulnerabilities make it possible for worm to spread quickly to a broad range of users on popular web sites. Today, the detection of XSS worm has been largely UN explored. This paper proposes the first purely client-side solution to

Understanding Conversational Lives In the Social Network Platform: Visualizing Interpersonal Online Social Interactions
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Abstract:The interactions with the popular social network such as twitter, Facebook, YouTube, has challenged the traditional way to communicate with each other and changed the understanding of the conversational and digital lives. We proposed a new design of

COMPETITION AND INTEGRATION STRATEGY ANALYSIS OF ADVERTISEMENT-SUPPORTINGONLINE SOCIAL NETWORK RELATED SERVICES
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ABSTRACT Social networking related services (SNS) become increasingly popular communication and interaction mediums over internet. As most of the SNS are free, the providers generate revenues from advertising and other extension services. This paper

STUDY OF MOTIVATION, USER BEHAVIOR, AND EFFECT OF RENREN ONLINE SOCIAL NETWORK AMONG CHINESE INTERNATIONAL STUDENTS
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In the work Social network sites: Definition, history, and scholarship by DM Boyd, and NB Ellison,(2008), social network sites were defined as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system,(2)

An Automatic Method of Filtering Unwanted Messages from Online Social Network User Walls
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Abstract: The very basic requirement in present days Online Social Networks (OSNs) or Mobile Social Networks (MSNs) is to enable users with the facility to filter and moderate the messages posted on their own private space (like Profile pages, walls etc) to evade that

Time series analysis of online social network data and content
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Abstract Social networks have been an upcoming trend over the last few years and they have gained an established position in today's World Wide Web. With the rise of this new media movement, the analysis of social networking has become an essential part of web

request-benefit of social network social capitaluse of online social network



Social capital, self-esteem, and use of online social network sites: A longitudinal analysis
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That is, young people with lower self-esteem appeared to benefit more from their use ofsites, the greater the frequency of interaction with friends, which had positive benefits on respondents In order to investigate the unique effects of social network site use that might be distinct

Social network sites: Definition, history, and scholarship
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While socially-organized SNSs solicit broad audiences, professional sites such as LinkedIn, Visible PathThe scholarship in this special theme section takes advantage of this affordance, resulting inheart) social network sites: The role of networked publics in teenage social life.

Building a network theory of social capital
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These are expressive actions and we should expect the benefit of a dense network and homogenous partnersThe advantage of this technique is that it allows detailed and complete analyses of each and every network location as well as embeddedAdvantages Disadvantages

Is There Social Capital in a Social Network Site: Facebook Use and College Students' Life Satisfaction, Trust, and Participation1
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with students' psychological well-being, suggesting that Facebook might provide greater benefits for usersbe trusted (M = 3.42, SD = .65), People try to take advantage of youtests between members and nonmembers of Facebook on demographics and social capital variables

Social capital and value creation: The role of intrafirm networks
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of social capital, which in turn facilitates individual and group actions that can benefit the whole to combine and exchange resources with other actors because of its locational advantages in theyou believe you can rely on without any fear that they will take advantage of you or

Why should I share Examining social capital and knowledge contribution in electronicnetworks of practice
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These re searchers conclude that the key to competitive advantage isa firm's ability tovoluntarily contribute their time, effort, and knowledge toward the collective benefit, when theyThey argued that organizations have unique advantages for creating knowledge over more open

Social capital, intellectual capital, and the organizational advantage
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and the social tacit knowledge that we focus our analysis of organizational advantage.The potential advantages of internal organization over market organization may arise from itsSecond, and more important, the benefits of intraorganizational exploitation of knowledge stem

Social capital: Prospects for a new concept
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Moreover, social capital can be converted to other kinds of capital: the advantages conferred by one's position in a social network can be converted to economic or other advantage.are collective goods in that they are not the private property of those who benefit from them

Spatially bounded online social networks and social capital
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new locale. In terms of benefits that may be accrued from social networks, completelyGranovetter (1973, 1982) has suggested that weak ties provide more benefit when the weak tie isto be outward looking and to include people from a broad range of backgrounds. The social

Bowling online: social networking and social capital within the organization
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This social capital may assist individuals, who benefit from the social support associated with perceptions regarding their behaviors on the site and the reported benefits they receiveSocial capital measures were based on scales originally developed by Williams [35] and are

Social capital, networks, and knowledge transfer
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of knowledge acquisition and innovation as the basis for creating competitive advantage (for aKnowledge acquisition has been identified as a direct benefit of social capital (Adlerstructural holes of the network and enjoy the associated informational advantages (Burt, 1992).

Social network activity and social well-being
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As such, social psychologists and site designers would benefit from a more nuanced understanding ofa diverse set of weak ties and the communication context to take advantage of themThe benefits of FacebookfriendsSocial capital and college students' use of online social

Age differences in online social networking A study of user profiles and the social capital divide among teenagers and older users in MySpace
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and expectations towards technologies, making it sometimes difficult for them to see the possible benefits.valuable insight into how they use ICT technologies and how they can benefit from this of other studies in this area and interpret them in relation to the social capital theory.

Online social networks: why do students use Facebook
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Maintaining interpersonal interconnectivity refers to the social benefits derived from establishing and maintainingfor understanding the needs and motivations for individuals to use new media. a longer history than Facebook, and become the most popular online social network.

The network structure of social capital
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1. Social Capital, in Metaphor and Network Structure.Cast in diverse styles of argumentsocial capital is a metaphor about advantage.

Whose space Differences among users and non-users of social network sites
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For example, so-called capital-enhancing activities (DiMaggioHargittai, 2002), such asA systematic study of everyday digital media practices is essential to understanding howfrom bivariate and logistic regression analyses explaining differential social network site adoption

Online and offline social networks: Use of social networking sites by emerging adults
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Such ties appear to have some positive benefits and greater Facebook use was associated with more perceivedMethodologically, such a two-step process has some advantages.are the total number of friends that use instant messaging and are social network site friends

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